Meta AI App Rockets to Number Five on App Store After Muse Spark Launch

Meta Unveils Muse Spark, Its First Model From Superintelligence Labs

Meta has launched Muse Spark, the inaugural artificial intelligence model from its newly formed Superintelligence Labs division, marking a significant shift in the company's AI strategy. The model, code-named Avocado during development, was built over nine months by a team led by Alexandr Wang, the former Scale AI chief executive who joined Meta last year as part of a fourteen point three billion dollar deal.

Muse Spark is a multimodal model that accepts voice, text, and image inputs, and is designed for reasoning, learning, and visual coding tasks. It features a Contemplating Mode that orchestrates multiple AI sub-agents reasoning in parallel for deeper problem-solving.

App Store Surge and Market Response

The launch triggered an immediate wave of consumer interest. The Meta AI app jumped from number fifty seven to number five on the US App Store, its first top-ten appearance in over ninety days. Sensor Tower data showed roughly forty six thousand US iOS downloads on launch day, an eighty seven percent increase compared to the previous day. Web traffic to Meta AI hit an all-time high, rising more than four hundred and fifty percent day-over-day.

Internationally, iOS downloads rose fifty one percent in Canada, thirty two percent in the United Kingdom, twenty seven percent in France, and twenty five percent in Germany. Meta's share price climbed as much as nine percent before closing with a six point five percent gain.

A Strategic Pivot From Open Source

Unlike Meta's previous Llama family of models, Muse Spark is closed-source, a notable departure from the company's open-weight tradition. Meta has said it hopes to open-source future versions of the Muse series, but the current model remains proprietary and available only in the United States.

Muse Spark currently powers the Meta AI app and website, with plans to expand across Instagram, Facebook, WhatsApp, Messenger, and Ray-Ban Meta AI glasses in the coming weeks. Meta is also experimenting with a new revenue stream by offering select partners access to Muse Spark via a private API preview.